The ‘Netiquette’ of Company Social Media Platforms

In today’s day and age, a business’s social media presence plays a large role in the overall reputation of a brand. Establishing a presence on social media allows for companies to easily access new consumer demographics and further their business growth through online exposure. Although social media platforms are a great tool for organizations to use, in order to curate and maintain a successful online platform, businesses need to demonstrate digital etiquette.
Digital etiquette, also known as ‘netiquette’ is defined as the appropriate use and practice of communication over the internet. In terms of personal social media accounts, netiquette would recommend users to not post inappropriate content of themselves or to communicate aggressive messages. Due to this type of content being difficult to erase off of the internet, it can be very detrimental to an individual’s reputation. When it comes to brand’s however, we need to take digital etiquette one step further as these accounts represent an entire business. Netiquette among company social media platforms is illustrated through an organization’s use of professional, clear, and consistent messaging. Any content posted should only reflect a brand’s image and its interests in a positive light. Companies should stay away from posting inappropriate content, spamming users, and communicating inconsistent messaging. Furthermore, businesses need to determine their organization’s message so that they can better engage with loyal customers and potential consumers. This also means that if a brand can coherently exhibit its overall image, social media will prove to be a very effective tool to further grow the company. In essence, digital etiquette is a vital part of an organization’s social media presence, and can ultimately play a large role in a business’s overall reputation.